Neil Patel is doubling down on video and spending even more this year than last year on his video content marketing.
Googles AI Search Algorithm, RankBrain is currently a good portion of their search engine algorithm. It is only going to get bigger and bigger as the years go on.
SEO's are going to have to adapt with this changing atmosphere of Machine Learning. PBN's will be a thing of the past, and who knows, maybe links will be done with also.
Text Content Creation has reached its peak. There is so much long form highly detailed text content on the internet now than ever before. The future is going to be video and my guess is transcriptions of those videos for someone who doesn't want to waste their time watching.
Thats my rant for today.