Apple Hires Google Chief AI John Giannandrea away from Google.

Apple Must take some marketshare in AI if they want to be competitive This week Google SVP of Engineering John Giannandrea switches Jobs to Apple to run their AI program there.
John will run apples machine learning and AI strategy. He will report directly to the CEO Tim Cook.
Google has been using AI for sometime with RankBrain and while they have a solid foothold in the AI market, some of their secrets are now in the hands of Apple and Tim cook. 
Apple is playing catch up with AI and are behind Microsoft, Google, and Amazon.
Siri is going to be one of the main products that they will be putting behind their AI efforts as well as the New Apple Homepod. Siri has been seriously lacking from the Google Assistant and Alexa. Apple has yet to release any sales figures for their new Home assistant. 

Googles John Mueller Confirms Structured Data Possibly Improves Rankings

Structured Data is not a direct Ranking Factor of Googles Algorithm
John Mueller clarified in a tweet that there is 
“There’s no generic ranking boost for SD usage. That’s the same as far as I remember. However, SD can make it easier to understand what the page is about, which can make it easier to show where it’s relevant (improves targeting, maybe ranking for the right terms). (not new, imo)”for using structured data.  

Structured Data howerver can help a site rank by telling google what the page is all about. Google is just a computer, a smart computer, but it does need help telling what a page is all about sometimes. Are you selling a product or service? Is this a local business or are you located in another state?
Structured Data is an easy way to communicate this information to Google about the content on your website.

Businesses with several offices can see benefits from structured data because they can show that they have a physical presence in different cities. This wi…

Using Google Knowledge Graph for higher rankings

How to use Google Knowledge Graph to achieve higher rankings for your site
Google has been on a mission to convert data to things and to connect everything so that Google would know the searchers intent. This was why they invented RankBrain and released the Hummingbird update.
To pull this off they needed to create connections between the data they had and real world things. This was when the knowledge graph was born.
Google set out a goal to create a   massive graph of real-world things and their connections, to bring more meaningful results.
In reality, they did much more than that, google almost anything from a person, to a business, to a service and google will describe what it is to you, usually pulling much of the data from Wikipedia.

The types of Knowledge graph cards google has are for
PeopleMap locationsCurrent WeatherPopular MusicSports scores and statsPopular tweetsNew and old moviesFood RecipiesBusinesses
Schema markup is one way that google can extract this data from ordinary web…

Residents of th UK, The EU is coming to confiscate you .eu domains

United Kingdom Site Owners prepare for Brexit and handing over their .EU Domains UK Site owners are going to be in for a surprise when The UK officially breaks from the European Union next year. The EU commission announced that companies based in the UK will have to surrender their .eu domains after Brexit.
Their statement says
As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date.
The worst part about it is those companies will not be able to redirect their former domains to a new domain such as . There are about 300,000 Uk businesses with a .eu domain. These consequences could be dire if those businesses don't act now and 301 redirect all their link juice to a new domain.
Once Brexit takes effect the Registry…

Google My Business now lets you add a description to your business listing

Google Finally allows Businesses to add their business description to their knowledge panel Google finally announces that businesses can now add a business description to their knowledge panel. This description will now show up in local search when searching for a business.
We knew this feature was being added because Google had tested it on select users to see how it would work. Good news that they finally let all business owners add a description for their business.
To use this feature, log in to your Google My business account and click on the info button on the navigation bar. You will see a new field called Add Business Description. Click on the little pencil edit box next to it and a box will popup allowing you to add your description of your business.  It looks like they limited it to 750 characters, but that should do for most businesses.

Google starts rolling out mobile first indexing to more sites

Google has officially announced that it has begun the process of rolling out mobile first indexing to more sites that are ready and have show best practices when it comes to mobile sites.

This is the first confirmation Google has given us, but many of us have suspected for a while that the mobile first indexing was rolled out in December with the Maccabees update. 

For a while, i noticed rankings exactly the same on a few of my properties for mobile and desktop search engine ranking positions.

Last october google said that a limited amount of sites have been moved over, but now it sounds like they are starting to do this on a large scale.

Google will notify website owners via Google Search Console that their sites have been moved to the mobile first indexing process. 

Webmasters will see a sharp increase in crawling activity from mobile Googlebot.

Google has defined mobile first indexing as:
To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a pa…