Google My Business now lets you add a description to your business listing
Google Finally allows Businesses to add their business description to their knowledge panel
Google finally announces that businesses can now add a business description to their knowledge panel. This description will now show up in local search when searching for a business.
We knew this feature was being added because Google had tested it on select users to see how it would work. Good news that they finally let all business owners add a description for their business.
To use this feature, log in to your Google My business account and click on the info button on the navigation bar. You will see a new field called Add Business Description.
Click on the little pencil edit box next to it and a box will popup allowing you to add your description of your business.
It looks like they limited it to 750 characters, but that should do for most businesses.